25. Service Breakfast

The 25th Service Breakfast will take place on 24th October 2024, from 8:00 to 8:40 CET. After the official part, as usual, there will be an opportunity to delve deeper into the insights and network in virtual breakout rooms until 9:00 CET.

The Service Breakfast will feature Prof. Mohamed Zaki (University of Cambridge, Deputy Director Cambridge Service Alliance) on the following topic:

AI applications in service experience

In the rapidly evolving landscape of AI, firms often face significant challenges in implementing and maintaining AI-driven solutions, particularly in areas like sales, marketing, and customer support. In the digital era, the demand for exceptional customer experiences is growing, and organisations need to respond accordingly.

This session will provide insights into how firms can effectively apply AI in various service experience applications:

• Enhanced customer experience measurement: Discover methods to connect and analyse diverse customer experience data, identifying pain points and potential churn, leading to improved service delivery.
• Optimised marketing content: Understand how to utilise AI to create more compelling marketing content, fostering better customer engagement.
• Personalised customer experiences: Learn how AI can be a game-changer in designing personalised experiences that boost growth and competitiveness

Mohamed Zaki is a professor at the Institute for Manufacturing, Department of Engineering, University of Cambridge and Deputy Director at the Cambridge Service Alliance. Prof. Zaki is a high-profile academic with an extensive research portfolio in “Service Management”: His research interests lie in service experience, emphasising the application of Artificial Intelligence to design and manage customer experience and create new data-driven business models. Moreover, he has consulted and lectured for over 50 organisations, including Manchester United, Mitsubishi Heavy Industry, CEMEX, Caterpillar, IKEA, HCL Tech, Bouygues, and many others.

We would be delighted to welcome you to the Service Breakfast.

=> Click on this link to register for the event!